ForeverL$U

The money

LSU through the lens of this book: a century of Saturday nights, and what each one cost. Every entry is sourced in the book's notes, all of which are in the reading room.

1924

Tiger Stadium opens on the new campus with about twelve thousand seats, before most of the classrooms. The order of priorities has never been confused since.

1928

Huey P. Long is elected governor and adopts the university the way a man adopts a stray dog that can run.

1931

The first night game. Too hot to play in the day, and Huey wanted the crowd. The tradition would last ninety-odd years, until television made it a window.

1932

The east side goes up for about $200,000: ten thousand seats and 120 dormitory rooms, four boys to a room. Skipper Heard's idea. Huey's appetite.

1934

Huey threatens to reassess the Illinois Central's bridges from $100,000 to $4 million; the round trip to the Vanderbilt game drops from $19 to $6. He lends students $7 apiece on a list marked I.O. Huey. Nobody pays him back. That fall he has seven Reveille staffers expelled.

1935

Huey hires Castro Carazo from the Roosevelt Hotel and co-writes Touchdown for LSU. He marches at the front of the band. He calls the oboes hobos. In September he is shot in the Capitol he built.

1936

The horseshoe closes at the north end with beds for 1,200 more students. Forty-four thousand seats, the largest in the South. The WPA pays more than half. The students buy a tiger for a quarter apiece.

1939

LSU's president, Jingle Money Smith, flees to Canada over the wheat futures; the governor resigns the next day. Seven officials go to prison. Huey had predicted it.

1953

The south end closes, with more dormitories underneath, under a reform governor elected to undo the Longs. The trick outlives the man.

1956

Governor Earl Long signs Act 579, banning integrated games and requiring segregated seating. The LSU Board opposes it, for the gate. Wisconsin cancels a game rather than play under it.

1958

Dietzel's Chinese Bandits win the national championship. In November a three-judge federal court strikes down Act 579. LSU keeps the roster white for another dozen years.

1959

Billy Cannon fields a punt at his own eleven on Halloween night, breaks seven tackles, and runs 89 yards to beat Ole Miss 7 to 3. The Heisman follows in December. The fog never fully lifts.

1972

Bert Jones to Brad Davis with one second on the clock. LSU 17, Ole Miss 16. Ole Miss maintains the second was not there. Nobody in Louisiana has trusted a clock since.

1979

Number one Southern Cal wins 17 to 12 in Tiger Stadium, and the people who were there say it was the loudest the building has ever been for a loss.

1966

Voters approve John McKeithen's Superdome at a promised $35 million. It opens in 1975 at about $134 million. Every modern LSU title will be won inside it.

1971

The governor personally telephones a running back in Chesapeake, Virginia, and has him to dinner at the mansion. Lora Hinton signs. Mike Williams starts every game in 1972 and makes All-America.

1978

Athletic Director Paul Dietzel starts the Varsity Club, a donor account inside the department. It becomes Tigers Unlimited in 1983 and the Tiger Athletic Foundation in 1987. Dietzel is fired in 1982; the club outlives him.

1988

The Earthquake Game. Hodson to Fuller with 1:41 left against Auburn, and the crowd registers on a seismograph in the geology building. Nobody needed a donor for that.

1997

Herb Tyler and the Tigers beat number one Florida 28 to 21. The students go over the wall onto the field, which the building permits, and the goalposts leave the premises.

1990

Guste v. Nicholls College Foundation: the Supreme Court says a foundation's records are public to the extent they involve public money. The foundations get nervous.

1992

Act 1055. Edwin Edwards signs R.S. 17:3390: a foundation that supports a public university is a private entity for any purpose whatsoever, and no other books and records are public. He signs it between his acquittals and his conviction.

1998

A student ticket in the north end zone costs three dollars. The author drives onto campus in a Grand Am with a donut spare.

1999

Chancellor Mark Emmert, hired from Connecticut, hires Nick Saban for $1.2 million a year. Only Spurrier and Bowden make more. The match.

2000

The foundation's first upper deck rises on the east side and Saban's first team takes the field and comes from behind to beat Tennessee in overtime in Tiger Stadium.

2001

With the starting quarterback hurt, backup Matt Mauck beats Tennessee 31 to 20 in the SEC Championship Game and knocks the Volunteers out of the national title game.

2002

November 9, Lexington: down 30 to 27 with two seconds left and 75 yards to go, Marcus Randall throws it as far as he can, it is tipped, and Devery Henderson stumbles into the end zone as time expires while Kentucky's students tear down their own goalposts. The Bluegrass Miracle. The Board gives Emmert a seventy percent raise, to $490,000 plus $100,000 a year to stay, paid by private foundations. The Faculty Senate objects 23 to 11. The Student Senate objects. The LSU Foundation lends him $100,000 interest-free; it goes toward a house in Pensacola.

2003

August 21: the Board inserts a required donation of $85 to $400 a seat into the ticket policy so buyers can deduct eighty percent. September 26: LSU leases Tiger Stadium to the foundation for $25,000 a year and rents it back for $2.5 million. The author, a student, sues. December 23: the First Circuit affirms, over a dissent quoting Humpty Dumpty.

2004

Saban wins the BCS title in the Superdome and is paid $2.3 million, $300,000 of it from the foundation. Emmert leaves for Washington at $590,000, taking his chief of staff, Scott Woodward. Saban leaves for Miami ten months later.

2006

After Katrina and Rita, student tickets go from $7 to $12 general admission and $11 to $18 reserved. The students pay for the hurricane at the gate.

2008

January 7: Les Miles wins the title in the Superdome. January 10: the department proposes nearly doubling what season ticket holders pay through the Tradition Fund. January 14: the author's column runs the morning Bobby Jindal is inaugurated. January 17: the Board approves it, one vote against. The band gets $1.5 million for a hall.

2010

Emmert becomes president of the NCAA at about $2.7 million a year. A man who set a fire in Baton Rouge is made fire marshal. In October, Tennessee puts thirteen men on the field on the last play, LSU gets an untimed down, Stevan Ridley scores, 16 to 14.

2011

November 5, Tuscaloosa: LSU 9, Alabama 6, in overtime, no touchdowns, the Game of the Century for two months. The rematch in the Superdome goes 21 to 0 the other way and ends the BCS.

2012

The Board fires System President John Lombardi after he tells Governor Jindal that budget cuts alone are rearranging deck chairs. In 2014, no longer president, he publishes his proposal for a sports performance degree. He had predicted in 2005 exactly when a president finds his courage.

2013

Two student workers complain about Les Miles. A law firm investigates quietly. The athletic director writes the president that there is cause to fire him. Nothing happens. The report goes in the locked room for eight years.

2015

O'Bannon: the Ninth Circuit holds the NCAA's compensation rules violate the antitrust laws. Emmert had testified that paying players would change what college sports is.

2017

Congress repeals the eighty percent deduction that justified calling the ticket payment a donation. The donation stays. Mike VII arrives and will not be brought to games.

2018

A wide receiver texts the deputy athletic director admitting he hit his girlfriend. The text is not reported to police or the Title IX office. In November, LSU loses at Texas A&M 74 to 72 in seven overtimes, the most points ever scored in a game at that level.

2020

January 13: fifteen and zero, Clemson in the Superdome, the peak. Burrow had thrown more touchdowns than anyone ever had and Justin Jefferson had caught four of them in one half of the Peach Bowl. Prices go up on the strength of it. Orgeron gets a six-year extension. November: USA Today opens the locked room.

2021

March: the Husch Blackwell report. Ausberry suspended 30 days, Segar 21. Miles out at Kansas within days; Alexander out at Oregon State within weeks. A 74-year-old security guard drives up from New Orleans to testify; the coach, the athletic director, and the senior associate send letters instead. June: NCAA v. Alston, nine to nothing. The reporting law, Act 472, is signed. October: Orgeron is bought out for $17 million. November: Woodward hires Brian Kelly for $95 million.

2022

November 5: Jayden Daniels throws to Mason Taylor for two points in overtime, LSU 32, Alabama 31, and the students go over the wall again.

2023

December: Jayden Daniels wins the Heisman, the school's third, after Cannon and Burrow. The NCAA accepts a settlement vacating 37 of Miles's wins to protect the basketball program; he falls three thousandths under the Hall of Fame line, sues in 2024, and loses in the 19th Judicial District Court. Texas A&M fires Jimbo Fisher and owes him $75 million and change on a Woodward contract. A jury rejects Sharon Lewis's retaliation suit after every federal judge in Baton Rouge recuses.

2024

The Third Circuit holds in Johnson that college athletes may be employees. Dartmouth's basketball team votes to unionize. LSU settles the athletes' Title IX suit. Governor Landry writes every college board demanding an anthem policy with scholarship penalties.

2025

June: the House settlement, $2.8 billion and revenue sharing under a cap. Student season tickets: $125. October 24: the Board approves 2026 season-ticket increases of up to $125 a seat. October 25: LSU loses 49 to 25 to Texas A&M and the governor posts that the Board should rethink the increase. October 26: Kelly fired. December 5: the increase is withdrawn in a joint statement, six weeks after the vote. October 29: the governor says he would let Donald Trump pick the coach before Woodward. October 30: Woodward out; Ausberry interim. November: Ausberry made permanent by a president eight hours into the job who says he is unfamiliar with the suspension. Kelly sues; LSU pays the full $54 million by Thanksgiving. Kiffin hired at $91 million. A state representative becomes the voice of Tiger Stadium.

2026

June: the NCAA moves to five seasons in five years. August 19: a Baton Rouge judge grants 42 athletes a fifth year. The SEC adopts penalties; every school votes yes but one. September 3: the SEC sues LSU, its Board, its president, its athletic director, and its coach in federal court in Alabama while the commissioner testifies in Baton Rouge; the judge grants the injunction. September 5: Clemson, 6:30, ABC, nearly nine hundred credentials, the most in the history of the building. The calf is finished. It is made of our gold.

The traditions did not die of neglect. They were eaten, one at a time, in order of how much money each one was standing in front of. That is what the golden calf demands.

And after every one of these, the band came down Victory Hill and played the four notes, because that is what Huey led.